who are we?

Eleanor Tweddell, founder

Eleanor created Another Door after being made redundant and wanting to take it as an opportunity to do something different. She started a blog, that turned into a book, that turned into a business.

Eleanor had a 23 year career in senior management with brands including Costa Coffee, Whitbread, RAC, Virgin Atlantic and Vodafone. She consults and contracts in true multi-hyphen style with clients including Channel 4, Reach plc, Harvey Nichols, Expertis and Bristol Water.

She an author at Penguin Random House and Bonnier UK, and podcast host of Another Door podcast. Eleanor has featured in The Financial Times, The Guardian, Huff Post, The Telegraph, Red magazine, she has written for Grazia, Wired magazine, We are the City and Thrive Global.

Amanda Paradine, Head Coach

Amanda is a career and confidence coach, hypnotherapist and NLP practitioner.

Amanda is a HR consultant and coach with over 20 years experience specialising in recruitment, graduate development, talent management, stress management within both large FTSE 250 organisations and SME businesses. 

Amanda brings her mindfulness and mediation practise into her work, creating space for people to think and explore career change.

“My passion lies in working with individuals to help them achieve all they can be.  I love helping people achieve their goals and aspirations, and improve their overall well being.”  


Portfolio