Episode 79 - Just keep going - using reinvention to achieve your goals with Joe Foster

I speak to Joe Foster, founder of Reebok about how he had to keep reinventing to achieve hos goals for his show business.

Joe shares the story of Reebok, from the beginning and the family business to having to change their name from Mercury to Reebok, to the struggles trying to get into America.

Joe’s message is if you really want to achieve a goal, Keep Going, Keep Going, Keep Going, Keep Going.

Joe’s book Shoemaker is on sale now

Joe’s chat was from the Festival of Reinvention. You can watch here >