Eleanor Tweddell
Founder · Change Mastery® · Author · Podcast host
About Another Door
Change is personal.
So is the framework.
Another Door is built on one belief: that when something ends, something new becomes possible. Not despite the mess but because of it.
Change Mastery® is the framework that helps you think through it.
The founder's story
The unexpected gift of change you didn’t want
Eleanor Tweddell spent 23 years building a career in senior communications and change roles at some of the UK's most recognisable brands- Costa Coffee, Whitbread, RAC, Virgin Atlantic, Vodafone. She was good at her job. She understood change from the inside.
Then she was made redundant.
What happened next was not a straight line. It was a Pause, a Mess, a period of Play, a series of small Tries, and eventually - a Restart. She didn't know that's what it was at the time. But looking back, she could see the pattern. And she knew other people needed to see it too.
She started a blog about what job loss really felt like; honest, unfiltered, without the toxic positivity. That blog became a book. That became a podcast. And another book. That became Another Door Opens, and the Change Mastery® framework that sits at the heart of everything.
The framework is lived. Every step of it - Pause, Mess, Play, Try, Restart - was named by mapping and observing how people go through change.
Frustrated by the lack of acknowledgment about the messiness of human change, in corporate transformation, Eleanor began to design a system to help individuals to think through change. It was the missing piece of most programmes Eleanor was working on in her change consultant capacity.
Another Door is Eleanor and a group of associates who specialise in change and transformation including coaches, trainers, facilitators and freelancers.
Not an overnight leap!
2000s - 20 years in senior management
Communications and change roles at Costa Coffee, Whitbread, RAC, Virgin Atlantic and Vodafone
2016 - Made redundant
Decided to take it as an opportunity. Started writing honestly about what job loss really feels like.
2017 - Started a communications and change consultancy
Working with clients such as Bristol Water, Channel 4, Reach plc, BAFTA, dnata Travel Group, Soho House, Costain and Anglo American.
2018– Another Door podcast launches
170+ episodes of honest conversations about change, job loss and what comes next.
2020 - First book published
Why Losing Your Job Could be the Best Thing That Ever Happened to You by Penguin Random House.
2025 - Another Door Opens published
Another Door Opens by Bonnier Books. The thinking behind the 5 step framework.
Today - Change Mastery® - the framework
A thinking system used by individuals and organisations globally to navigate change with clarity, curiosity and courage.
Career portfolio
Clients and in-house organisations
Working through in-house, contracting, consulting, transformation programmes.
Whitbread · Costa Coffee · Virgin Atlantic · Vodafone · Bristol Water · Channel 4 · BAFTA · Anglo American · Reach plc · Harvey Nichols · Soho House Speaking
Keynotes, workshops, events
Conferences, leadership events, book festivals and team days across the globe.
How To Academy · Do Radio · Stylist · Penguin Live · BBC World Service · Thinking Digital · The Finance Forum · Inrehearsal · Network Rail · Utilities Warehouse · Reckitt · dnata Travel GroupPress
Media coverage and podcast guesting
Writing for and featured in global media, magazines and podcasts
Financial Times · The Guardian · The Telegraph · Wired · British Vogue · Grazia · Red · BBC World Service · Stylist · Mind Valley
Speaking & events
Eleanor speaks on
change. In all its forms.
From keynotes at conferences to intimate leadership away days, Eleanor brings the Change Mastery® framework to life in a way that's honest, energising and immediately useful. Not theory. Real tools, real stories, real permission to navigate uncertainty differently.
Change Mastery® - the five-step framework for navigating uncertainty with clarity, curiosity and courage
The messy side of change - why putting emotions at the centre of change thinking changes everything
Leading through uncertainty - how to hold space for your team when you don't have all the answers
Redundancy and reinvention - reframing job loss as the beginning of something rather than the end
Turn change into opportunity - a life skill that compounds with every change you navigate
Keynote talk
60–90 minutes. An energising introduction to Change Mastery® for conferences, leadership events and team days. Online or in-person.
90-minute workshop
Interactive. Up to 15 people online. A deeper dive into the framework with thinking space and practical tools.
Full-day team experience
The complete Change Mastery Day for your organisation. Online or in-person.
