Businesses notoriously don't handle redundancies well. After the tough decisions of having to reshape, rethink, redirect resources, they think their work is done. But that’s just where it starts. When the news breaks its not just a communication team’s issue. It’s a leadership issue, it’s an operations issue, a brand issue, a strategic choice about how redundancies are handled, and the impact on future success. Now is the time for business to show their true values.

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